Tolulope Edada

Currently spearheading brand voice, platform expansion, and interaction strategy for SIO Agency, guiding content execution and ensuring performance alignment with agency vision.

• Orchestrated comprehensive brand voice and platform expansion initiatives, significantly enhancing digital presence and audience interaction strategy.
• Directed Twitter content execution and formulated a strategic LinkedIn rollout plan, aligning all communication with agency vision and narrative clarity.
• Collaborated cross-functionally with internal teams to establish clear performance metrics, ensuring goal attainment and continuous optimization through regular reviews.

Managed social media for a Web3 native account, driving significant audience and engagement growth through strategic content and storytelling.

• Achieved a 300%+ audience growth within 2 months by implementing a revised social media strategy focused on authentic storytelling and relatability.
• Increased overall engagement rate by 47% in 2 months through optimized content and community interaction tactics.
• Developed and maintained a monthly reporting and feedback loop, ensuring data-driven strategy adjustments and continuous goal alignment.
• Successfully integrated client's unique personality into content, maintaining structural integrity while amplifying brand voice and resonance.

Led marketing initiatives for Futuris, rebranding its digital presence and driving significant community and engagement growth through innovative content strategies.

• Rebranded and humanized the project's Twitter presence, resulting in an 80% increase in community members within 2 months.
• Pioneered the integration of humor and 'shitposting' into content strategy, significantly enhancing authenticity and fostering strong community rapport.
• Initiated and developed the founder's personal brand presence, successfully driving a founder funnel and increasing visibility.
• Oversaw and coordinated cross-functional community, collaboration, and content teams, streamlining marketing efforts for maximum impact.
• Spearheaded expansion onto LinkedIn, broadening the project's professional reach and audience engagement.
• Launched a highly successful 3-week NFT campaign that generated significant engagement and visibility within the Web3 community.